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The domain had the following in the site, "Things to Look for in a Good Mobile App Analytics Tool." I observed that the web site stated " 1 If you only start worrying about app analytics." They also stated " After your app is accepted into the app store, most probably you are already falling behind. There is a lot of data which can be analyzed while your app is still in its alpha and beta phases which will help you create a much strong and more user-friendly app on release. You could consider using a mobile analytics tool like TestFlight. 3 There are analytics providers like Distimo." The meta header had app analytics as the first keyword. This keyword was followed by mobile app analytics, mobile analytics, and mobile app which isn't as urgent as app analytics. The other words the site uses is app analytics. mobile app analytics is also included and will not be understood by web engines.