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The domain had the following in the site, "Why choose to work with a Toronto S." I observed that the web site stated " Focusing your energy on learning about SEO means that your website has to wait longer to get noticed, which means it will be longer before you get customers to your site." They also stated " So it is better to go to work with a Toronto SEO firm, and Toronto has among the best firms in the Western Hemisphere. This is why, because they understand the importance of combining services, SEO search engine optimization." The meta header had Toronto Search Engine Optimization as the first keyword. This keyword was followed by seo, search, and engine which isn't as urgent as Toronto Search Engine Optimization. The other words the site uses is optimization. toronto is also included and will not be understood by web engines.